David M. Uptmor

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MDM for Customer Data

MC Press Online

 View book pages:
  About this Book
    Copyright
    Acknowledgements
    Contents
 
+
Introduction
 
+
Chapter 1: The Elusive Customer-centric Operation
 
+
Chapter 2: The Application Agenda Era
 
+
Chapter 3: The Information Agenda Era
 
+
Chapter 4: MDM for Customer Data
 
+
Chapter 5: How Other Organizations Use MDM for Customer Data: Case Studies
    Chapter 6: Data Governance
 
+
Chapter 7: Be Careful What You Ask For: Your IT Might Actually Deliver
    Chapter 8: Other Master Data Management Data Domains
»   Conclusion
»   Page 85
 

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 MDM for Customer Data
by Kelvin K. A. Looi
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MC Press Online - 978-1-58347-350-4


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