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Click on the cover to see
the online edition of a
book published by the
Urban Land Institute.

Natural Beauty Basics
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Visit the Hebrew
University Magnes Press
site. This is the world's first
store capable of selling and
renting books: whole, by
chapter, or even
by page.

The Hebrew University Magnes Press Outlet

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Using digital galleys,
 Varda Books sold more then
half a million copies of its
150+ digital Judaica
titles in less then
three years.

http://www.ebookshuk.com

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Sell more books by giving them away!

"It may seem slightly insane,” write Arielle Eckstut and David Henry Sterry in their new book Putting Your Passion into Print, “but giving away books can be a very, very good thing."

You want your books to fall into the hands of the right audience, a group that may include the author's  colleagues, professional reviewers, academic adopters, college and independent booksellers, rights buyers, librarians, newspapers, magazines, radio stations, book groups, movie agents, directors, producers, actors, websites, and anyone else on your in-house list who you feel may be interested in the book's topic.

Peter Workman, the publisher of the above-mentioned book, has this rule: "For every one book you give away, you sell three."

When your book is a PRODiGYtm, anything is possible!

Sounds way too expensive and unrealistic? Then try PRODiGY (Publishers Row Online Digital Galley) – our new pre-publication book marketing service that utilizes controlled-access digital galleys prepared in our proprietary, secure, server-based Searchable Image Format.

Once you try it, you’ll agree that using PRODiGY to give away your books is the only thing that makes sense.

Judge for yourself:

  • The cost is minimal and fixed, even if you give books to tens of thousands of people.

  • Unlike with printed galleys, using PRODiGY's Control Panel, you know exactly how many people opened your book, how often, which pages, for how long, and other useful statistics.

  • You can tailor the level of access to your book's content and audience; i.e. if you are marketing a book of recipes, you may wish to leave pages containing recipes hidden, while letting the reader see everything else.

  • With PRODiGY's "Rate this Title" feature, your readers can give you instant feedback, valuable endorsements, and blurbs to use in future promotions.

  • Those of your readers who are interested in purchasing your book can add it to their Wish List.

  •  PRODiGY's digital galleys are time-limited, so regardless of how many copies you give away, they will never show up on Amazon to undermine your new book sales.

  •  Your digital galley readers may be interested enough in your book to go to their local bookstores and place the order for a printed copy. What a way to start creating that all-important "buzz" needed to make a title successful!"

Follow the leaders                                 

Read what Hai Tsabar, Director of Hebrew University Magnes Press, has to say about his experience with PRODiGY:

Two weeks ago, one of the authors of our new text book Game Theory (introduced by the 2005 Nobel Prize winner, Prof. Robert Aumann) asked me to send a copy of an uncorrected proof to another professor for review

I used our office printer to print all 600 pages of this book and placed it my briefcase to deliver it personally two days later.

Meanwhile, I decided to e-mail the professor a letter containing a link to the online edition of the book with the request to comment and pass the message on to others in this esoteric field.

The letter contained a special offer code, which allowed him unrestricted reading of this title for 30 days (with the ability to copy and print unblocked).

As of today, June 13 (2006) we had 53 newly registered readers who opened the title and read a combined total of 545 pages.

Using Publishers Row's built-in “Rate this Title” functionality, 16 readers left their comments, with 2 important professors submitting their endorsements.

The whole thing cost us only $150 and was prepared in a day.

We are in the process of evaluating the results, but my feeling is this new service points the way to a truly revolutionary approach to scholarly book publishing.

The New York Times in its article "Digital Publishing Is Scrambling the Industry's Rules" (June 7, 2006) gives another example of digital galleys use:

"For unknown authors struggling to capture the attention of busy readers, however, the Web offers an unprecedented way to catapult out of obscurity. Glenn Greenwald, a lawyer who started a political blog, "Unclaimed Territory," just eight months ago, was recruited by a foundation financed by Working Assets, a credit card issuer and telecommunications company, to write a book this spring.

Mr. Greenwald promoted the result, called "How Would a Patriot Act? Defending American Values From a President Run Amok," on his own blog and his publisher e-mailed digital galleys to seven other influential bloggers, who helped to send it to the No. 1 spot on Amazon.com before it was even published.

The book went on to hit No. 11 on the New York Times Paperback Nonfiction Best Seller list."

As you see, digital publishing has worked for countless publishers, but at this point, we know the only question you have is whether it will work for you.

 

Try it FREE yourself with self-service PRODiGY  Express!                                   

Click here to register and upload your books metadata and PDF files. Within minutes, you'll receive for your approval ready to use online edition of your book. Use it for up to 30 days to promote your book.

The price of full-service PRODiGY is $149 and includes basic file-preparation service and a year of hosting (annual renewal fee is $54).

 

Bound galleys                                      

 

By the way, if you still need bound printed galleys, we can do them for only $0.03 cents per page (plus S&H $0.04, if larger then 6 x 9 trim). There is no special setup fee or minimum order requirements; allow two weeks for fulfillment.

 

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Publish online before you print: the correct bookselling paradigm

Ninety percent of all book promotion is done before publication date! The advantages of first pub- lishing online are enormous:

  • more prepublication orders

  • larger return on your investment

  • more endorsements and blurbs--faster!

  • ability to test markets and discover new channels of distribution

  • creation of a list of people  who wish to purchase your soon-to-be-published book

  • equipping your sales force, distributors, and resellers with a powerful tool to market your book

  • and much more...

...all for one low price!

 

 

 

 

 

 

What is ready PDF?

We use your uploaded PDF files to produce online edition of your books; so, please make sure that your PDF files:

  • have all fonts and images properly imbedded

  • are properly trimmed

  • have pages numbered according to book's own pagination

  • are supplied with at least some bookmarks and links for easy navigation

  • have Front and Back JPEG covers (at least 350 px wide) embedded.

NOTE This basic file preparation service is included FREE with any paid PRODiGY.

 

 

 

 

 

 

 

Six reasons why when
it comes to promotion of your books PDF is only the second best:

1. Using PDF chapters as a tease is not enough when you wish to show an entire book.

2. PDF file can take too long to download.

3. The usage statistics--whether the book was opened, which pages, how many times, for how long, etc.--is difficult or even impossible to collect.

4. The need to protect your PDF files against unauthorized redistribution creates complex technical and financial issues.

5. The expensive PDF encryption system you might have implemented makes it too cumbersome for reviewers to access your books.

6. The need for technical support with encrypted PDFs dramatically reduces the range of marketing options that publisher is able to consider.

 

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