Sell more books by giving them away!
Peter Workman, the publisher of Putting Your Passion into
Print, has this rule: "For every one book you
give away, you sell three."
"It may seem slightly insane," write Arielle Eckstut and David
Henry Sterry, the authors of the book, "but giving
away books can be a very, very good thing."
That’s because you want your books to be noticed by the right
audience, a group that may include the author's
colleagues, professional reviewers, academic
adopters, college and independent booksellers,
rights buyers, librarians, newspapers, magazines,
radio stations, book groups, movie agents,
directors, producers, actors, websites, and anyone
else on your in-house list who might be interested
in the book's topic.
way too expensive?
Not when it is digital copies that we are talking about.
Furthermore, in this age of both print and digital
book sales, you can profitably combine the versions
depending on a customer and the type of book you are
But can’t such giveaways also harm sales?
They can, if you don't control digital copies. That is why instead of using PDF files, which once downloaded are
outside of your control, you want to use our
service. With PRODiGY, you are always in control of
access to your books. Only readers you want
to have access will have access to them!
PRODiGYtm gives you control!
service utilizing our own proprietary
Secure Searchable Image Format (SSIF).
The files reside on our servers and
can't be downloaded. They are accessible
from any PC, Mac, Linux, iPhone, iPad,
advanced Kindle, Android, or tablet, but
only by those you want to give access to
and only for as long as you want them to
* PRODiGY is an inexpensive service where publishers can allow access
to their books free--with the appropriate
registration and login--or sell their
eBooks using generated Activation Codes. These Activation Codes
(which can be obtained for a nominal charge, which
includes perpetual hosting as well as customer
technical support) allow publishers to sell their eBooks through any
ecommerce system simply by delivering to consumers
unique codes for the books they paid for. Premium PRODiGY
service is available; the price
depends on the complexity of the book.
Once your book becomes a PRODiGY eBook, you acquire many ways of
reaching the audience described above by inserting
your books into
email, press-releases, websites, Facebook, Yahoo,
etc... all without fear of unauthorized
Judge for yourself:
costs you nothing to convert your book into a
PRODiGY's Control Panel, you will know exactly how
many people open your book, how often, which pages,
and other useful statistics.
are in complete control of what you let other people
see, e.g., if you are marketing a book of recipes,
you may wish to leave pages containing recipes
hidden, while letting the reader see everything
PRODiGY's "Rate this Title" feature, your readers
can give you instant feedback, valuable
endorsements, and blurbs to use in future
can use PRODiGY to build a list of people who are
interested in your books. You can set limits on how
many pages they can see before needing to register
with you or how many times they can come back to
Unlike client-based PDF, ePub, Kindle files, PRODiGY
is server-based and can't be cracked, so you can be
sure that your books will never show up on some
other server to undermine your new book sales.
Follow the leader
Read what Hai Tsabar, Director of Hebrew
University Magnes Press, has to say about his
experience with PRODiGY:
Two weeks ago, one of the authors of our new text
book Game Theory, Nobel Prize winner,
asked me to send a copy
of an uncorrected proof to another professor for
I used our office printer to print all 600 pages of
this book and placed it my briefcase to deliver it
personally two days later.
Meanwhile, I decided to e-mail the professor a
letter containing a link to the online edition of
the book with the request to comment and pass the
message on to others in this esoteric field.
The letter contained a special offer code, which
allowed him unrestricted reading of this title for
30 days (with the ability to copy and print
Now we have 53 newly registered readers who opened
the title and read a combined total of 545 pages.
Using Publishers Row's built-in "Rate this Title"
functionality, 16 readers left their comments, with
2 important professors submitting their
The whole thing was more than reasonable and
prepared in a day.
We are in the process of evaluating the results, but
my feeling is this new service points the way to a
truly revolutionary approach to scholarly book
to register and upload your books metadata and PDF
files. Shortly after this,
you'll receive a ready-to-use online edition of your
book for your approval.