more books by giving them away!
"It may seem slightly insane," write Arielle Eckstut
and David Henry Sterry in their new book Putting
Your Passion into Print, "but giving away books
can be a very, very good thing."
You want your books
to fall into the hands of the right audience, a
group that may include the
author's colleagues, professional reviewers,
academic adopters, college and independent
booksellers, rights buyers, librarians, newspapers,
magazines, radio stations, book groups, movie
agents, directors, producers, actors, websites, and
anyone else on your in-house list who you feel may
be interested in the book's topic.
Peter Workman, the publisher of the above-mentioned
book, has this rule: "For every one book you give
away, you sell three."
When your book is a PRODiGYtm, anything
Sounds way too expensive and unrealistic? Then try
- it is
book marketing service that allows you to create
secure online edition of your books and use them to
promote sales of your paper and digital editions!
is ads-supported service. Upgrading it to ads-free
service (one-time payment of $54 per book plus $12
per year) allows you also to sell your online
edition for a nominal fee through any ecommerce
Once your book
becomes a PRODiGY, you acquire many ways of reaching
people described above by inserting your books into
press-releases, websites, FaceBook, Yahoo, etc...
all without a fear of unauthorized redistribution.
Judge for yourself:
cost you nothing to make your book into PRODiGY.
Using PRODiGY's Control Panel, you know exactly
how many people open your book, how often, which
pages, and other useful statistics.
You are in complete control of what you let
other people see, e.g. if you are marketing a
book of recipes, you may wish to leave pages
containing recipes hidden, while letting the
reader see everything else.
With PRODiGY's "Rate this Title" feature, your
readers can give you instant feedback, valuable
endorsements, and blurbs to use in future
You can use it to build a list of people who are
interested in your books by setting for example
limits on how many pages they can see before
needing to register with you or how many times
they can come back to your book.
PRODiGY is server-based and can't be cracked, so
you can be sure that your books will never show
up on some other server to undermine your new
Follow the leader
Read what Hai Tsabar, Director of Hebrew
University Magnes Press, has to say about his
experience with PRODiGY:
Two weeks ago, one of the authors of our new text
book Game Theory, Nobel Prize winner,
Prof. Robert Aumann,
asked me to send a copy
of an uncorrected proof to another professor for
I used our office printer to print all 600 pages of
this book and placed it my briefcase to deliver it
personally two days later.
Meanwhile, I decided to e-mail the professor a
letter containing a link to the online edition of
the book with the request to comment and pass the
message on to others in this esoteric field.
The letter contained a special offer code, which
allowed him unrestricted reading of this title for
30 days (with the ability to copy and print
Now we have 53 newly registered readers who opened
the title and read a combined total of 545 pages.
Using Publishers Row's built-in "Rate this Title"
functionality, 16 readers left their comments, with
2 important professors submitting their
The whole thing was more than reasonable and
prepared in a day.
We are in the process of evaluating the results, but
my feeling is this new service points the way to a
truly revolutionary approach to scholarly book
to register and upload your books metadata and PDF
files. Within minutes, you'll receive for your
approval ready to use online edition of your book.