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MDM for Customer Data

MDM for Customer Data

Author: Kelvin K. A. Looi
Publisher: MC Press Online
Publication Date: October 2009
Subject: Computer: Database Management & Development

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About this title
Master Data Management (MDM) is a fascinating, up-and-coming IT solution approach that allows an organization to run a customer-centric business operation. Because MDM is a relatively new concept in the IT world, its real capabilities, purposes, and values are easily misunderstood.

If you're looking for an easy way to understand what MDM really is and how it came about, then this is the book you've been after. Beyond providing a simple understanding of MDM, it also describes how an organization can implement an MDM solution in phases to enable the business operation to be customer-centric, with each phase showing a positive return on investment (ROI).

This book will also clear up the many misconceptions of what MDM is and how it is different from Client Information File, CRM, and data warehouse solutions. The differences are clearly explained, and the author further shows how MDM can co-exist with these other solutions and optimize their operations by providing them with trusted data.With MDM for Customer Data, you will:
  • Know the different MDM implementation styles and approaches
  • Understand the importance of data governance for successful implementation
  • Be prepared to implement the first phase of an MDM project
  • And much, much more
About author
Kelvin K. A. Looi
Kelvin K. A. Looi is responsible for worldwide sales for IBM's InfoSphere Solutions portfolio, which includes Master Data Management. He works closely with organizations in a wide variety of industries worldwide to help them apply these solutions for business initiatives. He is currently the Worldwide Program Director, InfoSphere Solutions Sales, Information Management, IBM Software Group. Before coming to IBM, Kelvin was the Director of Presales Technical Support for DWL.

Contents
Introduction
Chapter 1: The Elusive Customer-centric Operation
Chapter 2: The Application Agenda Era
Chapter 3: The Information Agenda Era
Chapter 4: MDM for Customer Data
Chapter 5: How Other Organizations Use MDM for Customer Data: Case Studies
Chapter 6: Data Governance
Chapter 7: Be Careful What You Ask For: Your IT Might Actually Deliver
Chapter 8: Other Master Data Management Domains
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